Objective strategic assessment to challenge current assumptions
Agree on the criteria used to segment markets
Create market segmentation models based on weighted criteria
Agree on the criteria used to segment markets
Develop customer classification models based on balanced score card
Identify key customers to prioritise for sales growth
Agree development plan to bridge capability gaps
Create communication plan
Develop decision trees to enhance decision making in the field
These services can be delivered as discreet projects or as a precursor to a field force optimisation project.
Contact CE Consultancy to discuss how we can work with you to develop innovative strategies to overcome challenges and make the most of the opportunities in your market